The Power of Instagram Influencers
Instagram is the way of the millennial and the way of the forward thinking brand. Instagram is both amazing and challenging for businesses. It is an image-based platform that doesn’t allow you to share links. I know, it is not sounding that appealing. The visual nature of Instagram appeals to a lot of people. Instagrammers tend to find it less stressful than a lot of other social networks because it is less text oriented. It is often filled with more of the joys of life rather than the controversy. For a brand, it can be challenging because you have to have photo content that is sharable. Not only that, you have to have a lot of photo content that sharable. This can be a big challenge for businesses.
So lets say you have the photos to post, how do you get people to go to your website? There are only two places on Instagram that you can post a link:
- Your profile bio. You can post a link to your website on your profile bio and then tell people to click the link in your bio.
- In a story. Yes you can post a link in an Instagram story, but here is the catch, you have to have at least 10,000 followers to do so.
Some people will type out their link in the comments. This looks amateur. Because you can’t click that link, most people will ignore it and perceive it as spammy and as you not understanding the network.
This is all making Instagram seem like a bad place for businesses. On the contrary, Instagram is a great place for businesses. Many brands are finding that the brand recognition and audience connection is better on Instagram than any other social network. Despite the challenges in linking, it is a rising star in terms of driving website traffic. So how do you amplify your Instagram so you can really reach your audience?
Influencer marketing was practically born on Instagram. It is the best place for influencers. On Instagram, an influencer can often be a lot more creative with their recommendation of your brand. They can share a photo, tag you in a post, tag you in the comments, or post a great pic and just talk about your brand. Plus, an influencer will most definitely have more than 10,000 followers which means they can post your link in their story to drive traffic to your site.
Many companies that have used influencer marketing on Instagram saw an immediate increase in their sales and followers. Learn more about how Followr can help you capture the power of Instagram influencer marketing.